Challenge

The objective of this campaign was to highlight the main lead of the project SuPoshan Sanginis and her efforts to achieve a Malnutrition and Anemia free status in and around her village and also to showcase how the project is helping these Sanginis to be empowered and stand on their feet, creating their own identity.

What we did

We created a content architecture which was segregated into HERO, HUB & HYGIENE. We had motion animated video as our HERO narrating the story of Sanginis and how the Fortune SuPoshan project works, while we had three static images as a HYGIENE supporting the main video. We had three individual audio stories based on our three Sanginis as a form of storytelling.